Web Development: Digital Marketing Trends August 2023: What's New in Digital Marketing This Week?

Digital Marketing Trends August 2023: What's New in Digital Marketing This Week?

Are you on top of all the recent trends in digital marketing? There's so much to keep track of, from the growth of AI to new developments in SEO, social media marketing, and much more.

We've done the research to help you understand all the important 2023 digital marketing trends and to see how you can use them in your work. We'll be updating this page every Wednesday, so keep checking back to see what's new.

To take advantage of the very latest digital marketing trends, you'll often need to move fast. So save time by using professional templates, graphics, fonts, and more—all available from Envato Elements.

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Marketers Benefit From Women's World Cup
Threads Struggles to Gain Traction

August 2023 Digital Marketing Trends

What's new this month? Stay in touch with the latest digital marketing trends each week in August 2023.

August 23, 2023

From the success of the Women's World Cup to waning interest in Threads, here are some trends in digital marketing to be aware of this week.

Marketers Benefit From Women's World Cup

This year's FIFA Women's World Cup wrapped up with the final on Sunday, and marketers are looking back on a very successful tournament. Viewership broke new records, and a bevy of creative ad campaigns proved popular with fans both on TV and online.

Adidas, for example, hit the right note with its "Play Until They Can't Look Away" video:

But perhaps the most creative approach was this video by French company Orange. It seemed to be showing amazing skills by stars of the men's game, only to reveal halfway through that the video had been digitally manipulated. The impressive footage was really from women's football.

It's a clever way to challenge stereotypes, and the video achieved millions of views and was shared widely on social media.

The takeaway? Always be on the lookout for popular events like the Women's World Cup. If you can find creative ways to build marketing campaigns that resonate with fans, you can give your brand a massive boost.

Threads Struggles to Gain Traction

Planning to use Threads for your digital marketing? It's always a good idea to try a new platform, but proceed with caution: a recent Ipsos poll shows that US consumers have little to no interest in it.

US consumers show a lack of interest in Threads. Source: MarketingCharts.com

Threads enjoyed an impressive start last month, signing up 100 million users in its first week. But this poll suggests that although many people tried it out, they may not all stick around. Indeed, separate data from SimilarWeb shows a dramatic drop in daily active users since the early peak in July.

Threads vs Twitter usage chart — Threads usage has dropped off since its early peak. Source: SimilarWeb

The takeaway? By all means dip a toe in the water and experiment to see what works on Threads, but it's probably wise not to go all in on the platform for now.

Instead, keep your marketing efforts spread across the more established social media platforms. But monitor the latest digital marketing trends for Threads to see if it's worth investing more. Read our social media marketing tutorials for more ideas.

Use the Newest Digital Marketing Trends and Top Digital Assets

The world of online digital marketing changes fast. Be sure to stay up-to-date by coming back to this page and checking for all the very latest news and trends in digital marketing. We'll keep it updated week by week.

And if you want to boost your marketing skills in the meantime, check out these free marketing tutorials from Envato Tuts+.

Web Development

Wednesday, August 23, 2023