Friday, September 22, 2023

How to Use Google Bard AI to Develop a New Business Idea

How to Use Google Bard AI to Develop a New Business Idea

Imagine coming up with a business idea that combines your skills and passions.

Experiment with Google Bard AI to create new business ideas.Experiment with Google Bard AI to create new business ideas.Experiment with Google Bard AI to create new business ideas.
Experiment with Google Bard AI to create new business ideas. Image source: Envato Elements

We'll experiment with Google Bard AI to make that happen. 

Have you tested out the Bard Google AI chatbot? Some people have already started experimenting with Bard asking questions to start a business.

You can also consider Bard once you have your business up and running. Businesses are using Bard to optimize tasks and generate ideas. For example, WriteCream is an AI writing assistant that uses Bard to help users generate high-quality content more quickly and efficiently.

For this tutorial, I created an easy-to-follow guide on how to use Google Bard AI to generate new business ideas.

Feel free to use this as a prototype for other creative searches and experiments of your own. 

First Things First: What is Google Bard?

Before we start experimenting with it, I'll answer the question: what is Google Bard and how it can be used?

Google Bard is a large language model, also known as the Google chatbot AI tool, trained on a massive amount of text data. It can communicate and generate human-like text in response to a wide range of prompts and questions.

Here's a little fun fact: the name "Bard" is a reference to the bards of Celtic cultures who were professional story tellers, verse-makers, music composers, oral historians and genealogists. They were employed by a patron to praise them or their ancestors.

Do you think it's a fitting name? I think it is, since Bard is mainly working with language skills. 

It's important to consider that Bard is still under development and still learning how to do many things. But it's already been used by Google AI to develop new products and features, a new search algorithm, a new translation service, and a new code generation tool.

Here are some ways Google Bard can be used:

  • generating text
  • answering questions
  • translating languages
  • summarizing text
  • writing different kinds of creative content
  • helping you with your research

Imagine all the things you can do with AI for your business. AI tools like Bard can creatives explore new ideas and identify opportunities that they may not have otherwise considered. You can also save time and money on tasks like content creation, while also improving the quality of your content.

So, now that you know the answer to what is Google Bard, let's test it out with a little experiment.

How to Use Google Bard AI to Develop a New Business Idea

Here are seven steps to work with Google Bard to develop a new business idea from the ground up:

1. Start by Identifying Your Interests

What are you passionate about? What are you good at? Imagine a business idea that combines your skills and passions. Let's experiment with Bard to make that happen.

Make a list of things you enjoy doing and another one with skills you've developed over the years. 

For example, I went to my LinkedIn and gathered some of the skills listed in my work experience. Then I just wrote down a list of things I actually love to do.

This is what my list looks like:

Start by Identifying Your InterestsStart by Identifying Your InterestsStart by Identifying Your Interests

2. Brainstorm Business Ideas With Bard

Now, let's get into the fun part. Go to Google Bard and ask it to come up with ten business ideas based on the passions and skills you listed. 

At this point, don't be afraid to have fun and going overboard.

Embrace wild concepts. Out of the box thinking can foster the most creative and groundbreaking ideas.

Here's my prompt and the answer that I got: 

01 Start by Identifying Your Interests01 Start by Identifying Your Interests01 Start by Identifying Your Interests
02 Start by Identifying Your Interests 02 Start by Identifying Your Interests 02 Start by Identifying Your Interests

Another suggestion is to ask Bard to generate a list of new products or services that could be developed based on your interests and skills.

Here's my prompt and my results:

01 New products or services based on your interests and skills.01 New products or services based on your interests and skills.01 New products or services based on your interests and skills.
02 New products or services based on your interests and skills.02 New products or services based on your interests and skills.02 New products or services based on your interests and skills.
You'll notice that the more specific you are, the better responses you'll get. 

You'll notice it's likely to get generic answers to some questions. But it's also true you can find key aspects that you might've been overlooking.

Let's go further into detail. I'm going to choose one of the ideas Bard gave me to start developing it more extensively.

I'll go with the "creativity workshop" idea. But I'm still not sure how to frame it to make it unique, plus I'm not sure how can I make money from it.

I asked Bard to give me some references from around the world for inspiration:

I asked Bard to give me some references from around the world for inspiration 01I asked Bard to give me some references from around the world for inspiration 01I asked Bard to give me some references from around the world for inspiration 01
Bard references for inspiration 02Bard references for inspiration 02Bard references for inspiration 02

With all the ideas and references I got, I decided I wanted to create a business inspired in The School of Life but focused on creative health tools.

So far, I've decided I'd like my business to do the following:

  • offer artists with workshops, council, tools and networking alternatives
  • subscription based
  • start testing the idea in Mexico

Wow, there's something cooking right here. Let's keep going! 

3. Research Your Target Market

Moving on, think of questions you could ask Bard to better frame and define your business idea.

Here are some examples based on my own experiment: 

  • What are the latest trends in the creativity workshop industry?
  • What are the demographics of people who are interested in creativity workshops?
  • What are the needs of people who are interested in creativity workshops?
  • Can you develop a buyer persona for me?
  • What hashtags are people using to talk about creativity workshops in Mexico?
  • What are my customers' favorite workshops?

For example, I asked Bard to give me some creativity workshop business in Mexico to use as reference. Here are the answers I got:

02 Bard Research Your Target Market02 Bard Research Your Target Market02 Bard Research Your Target Market

With all the information above complemented with a bit of research you can do on your own, you'll have a more specific business idea. 

4. Develop a Business Plan

A successful business needs and action plan. That's where a coherent business plan comes in handy. But where to start? How to structure it? What must be included? Let's ask Bard. 

According to Bard, these are the key sections of a business plan:

  1. brief overview of your business
  2. company description
  3. products and services
  4. market analysis
  5. competitive analysis
  6. marketing plan
  7. financial projections

I'll start drafting a brief overview and company description with Bard's help. I'll try to be as specific as possible in my request so I can get a basic business structure to start working with. Here's my prompt and the answer I got:

Develop a Business Plan with BardDevelop a Business Plan with BardDevelop a Business Plan with Bard

As you continue gathering information, bring new requests to Bard to help you fill out your business plan.

You can also get some guidance form the articles we have on Envato Tuts+ about business plans:

5. Create Content for Your Business

Once you've got your business idea and business plan ready to go, start getting content ideas for your website and social media channels. 

You probably know by now that Netflix uses machine learning to recommend movies and TV shows to its users. According to Netflix's TechBlog, their algorithm is responsible for around 75% of the content that users watch. So how can you use AI to help you curate content for your customers? 

Ask Bard to give you content ideas to post on Instagram. You can also ask Bard to create a weekly schedule with different types of content to start planning your social media grid. 

6. Get Leads and Sales Ideas With AI

Now you've got a developed business idea: how do you sell it?

Ask Bard can help generate ideas to find leads and sales. For example, here are some lead and sales ideas Bard gave me for my creative business experiment: 

  • partner with other businesses
  • run workshops at corporate events
  • host free events
  • run social media contests

It can go as detailed as creating landing pages, email marketing campaigns, and social media advertising campaigns.

7. Create a Pitch Deck to Find Investors

Once you have a winning business idea, it's time to get investors to back up your project. Ask Bard to help you out.

Google bard AI can give you a general structure, come up with catchy phrases and fill in the blanks for the main information potential investors might need. 

Ask Bard to Create a Pitch Deck to Find Investors 01Ask Bard to Create a Pitch Deck to Find Investors 01Ask Bard to Create a Pitch Deck to Find Investors 01
Ask Bard to Create a Pitch Deck to Find Investors 02Ask Bard to Create a Pitch Deck to Find Investors 02Ask Bard to Create a Pitch Deck to Find Investors 02

And that's it! In a couple of hours you can have the skeleton of what could become your next business adventure. 

Discover More AI Tools for Your Business 

In today's evolving tech world, AI tools can take your business ideas to new heights. Dive in and let the transformative power of AI redefine the way you do business!

Check out these AI-related articles featured on Tuts+:

The Best Presentation Templates to Pitch Your Business Ideas

Once you've created a winning business idea with Google chatbot AI tool, the next step is to find potential investors to champion your vision.

Working with pitch deck templates helps you organize your ideas to persuade investors to embark on this journey with you. It'll save you plenty of time with professionally designed presentation templates. 

Go to Envato Elements and find the best presentation templates for your pitch deck.

Explore Pitch Decks

Professional pitch decks on Envato ElementsProfessional pitch decks on Envato ElementsProfessional pitch decks on Envato Elements

Get access to all the creative resources you need for a low monthly fee subscription. Envato Elements can be a great combo with content creation AI tools for business.

Get Your Business Up and Running With AI! 

In this experiment, the Bard Google AI chatbot helped me gather information and get new ideas. But in the end, I was the one guiding the conversation and the responses are awakening new avenues for my creativity.

Once you have your business up and running, you can still think of AI tools as a handy helper. For example, you can easily set up an AI chatbot to tackle customer queries.

AI can also be your go-to tool to kick repetitive tasks to the curb. It can go from handling data entry all the way to email marketing automation. This can free up some space for you to focus on the fun stuff and strategic aspects of your business.

Start experimenting with AI tools to get your business ideas up and running. Stay on track with trends and save up some time by getting AI tools like Bard from Google to do some work for you. 


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