13 Best Artificial Intelligence (AI) Tools For Business: Pros and Cons

13 Best Artificial Intelligence (AI) Tools For Business: Pros and Cons

It's time to accept it: artificial intelligence tools are here to stay. More and more companies are integrating AI tools into their processes. And it's been a great help in saving time and effort.

Creative teams can benefit from AI tools for business. (Image source: Envato Elements)

So, for you to start getting familiar, we made a list of 13 AI tools for business. 

Integrating AI tools into our life has been the topic of discussion over the last few years. No matter if they are subscription based of free AI tools. Many in creative industries find AI integration daunting. But the primary advantage of AI tools is optimization rather than creativity.

Jump to reviews in these sections:

• Smartwriter.ai: AI Writing Tool
• Copy.ai: AI Copywriting Tool
• Jasper: AI Content Writing Tools
• Semrush SEO Writing Assistant: Smart Writing Editor
• Copysmith: AI Content Writing Tools
• Fireflies: Automated Meeting Notes
• Tidio: Customer Support AI Tool

• Timely: Automatic Time Tracker
• Clockwise: Time Management AI Tool for Teams
• Adcreative.ai: AI Marketing Tools
• Hunch: AI Marketing Tools for Content
• Smartly.io: AI Tool For Advertising Automation
• Celtra: AI Tool For Creative Automation

Choose the Best AI Tools for Your Business

The greatest advantages of integrating AI tools are time saving, efficiency and cost reduction. It's important to understand your needs and the ways to get the most out of these tools. You don't want to get into something nobody on your team knows how to use.

Before you start paying for any of these tools, keep in mind:

1. Go for a user-friendly option that actually saves you time.
2. Customization features are important. They allow to adjust tone of voice to not look like a robot.
3. Make sure it can be integrated with the software you usually use.

The greatest advantage of integrating AI tools is time saving. (Image source: Envato Elements)

13 Best Artificial Intelligence (AI) Tools For Business

We've chosen some of the best artificial intelligence tools for business. You'll find different AI writing tools, AI copywriting tools, and AI marketing tools. Each includes a list of pros and cons for you to consider. 

1. Smartwriter.ai: AI Writing Tool

Let's get started with this AI writing tool. This is a great AI tool for marketers, content creators, and writers. Using natural language processing (NLP) and machine learning (ML) this tool generates content quickly. It's one of the most used AI writing tools.

Pros:

• definite time saver by automating content creation
• keeps your tone and style consistent throughout communication materials 
• save money since you won't have to outsource this service 
• works with small and big businesses

Cons:

• the truth is nothing can match human creativity and spontaneity 
• even if it is automated, you must make sure content fits with your business standards
• consider that customization is limited

2. Copy.ai: AI Copywriting Tool

This is a great AI copywriting tool to create different kinds of content for different platforms. It can write advertising copy, product descriptions, blog posts and social media posts.

Pros:

• automated content generation saves you time
• pricing plans are accessible for different kinds of businesses
• can generate different types of content, from copy all the way to blog posts
• customize a specific tone of voice to align with your brand 

Cons:

• once everything is automated you've got limited control
• quality isn't guaranteed all the time, might vary with topics or marketing goals 
• as all machine learning algorithms, it relays on existing content

3. Jasper: AI Content Writing Tools

Jasper is an AI copywriting tool. This platform also offers a range of data analysis and reporting tools. It's a great fit for marketing, sales, and finance-oriented companies. AI content writing tools like this one help you analyze huge amounts of data. This way they come up with insights and generate reports. 

Pros:

• making data analysis and reporting automatic saves you loads of time
• since it works with advanced algorithms, you'll get a high level of accuracy 
• customize your reports to add graphs and charts
• works with small and big businesses

Cons:

• there's an expected learning curve to get familiar with the platform
• as with most AI-powered tools, customization is limited 
• it isn't guaranteed that Jasper will integrate to every business systems

4. Semrush SEO Writing Assistant: Smart Writing Editor

Semrush's SEO Writing Assistant is an AI-powered tool that helps optimize your content. I can do content analysis for readability, keyword research and competitor analysis. It also offers a real-time score on how high your content can rank on search engines. 

Pros:

• makes it easier to create optimized content ready for search engines
• easy to use and can be integrated to Google Docs and WordPress
• save time from manual keyword research and content optimization 

Cons:

• must pay a subscription to access
• as with most AI tools, customization is limited and might not be suited for niche topics
• with so much content being created nowadays, it can't guarantee high ranking of traffic level

5. Copysmith: AI Content Writing Tools

Here's another content creation AI tool to consider. AI marketing tools like this one make product description writing fast and efficient. It can also write meta tags, social media captions and email subject lines at scale. 

Pros:

• the interface is beautiful and easy to use
• generates high-quality content at scale in no time
• can integrate with other marketing tools

Cons:

• requires editing and proofreading to ensure accuracy 
• content created might not be completely original 
• as with many AI generated content tools: it lacks human touch

6. Fireflies: Automated Meeting Notes

Fireflies is a good solution for meeting notetaking. This is a meeting AI tool that automatically records, transcribes and summarizes meetings. Keep details records of conversations and meetings. It could be key for startups as well as stablished companies. 

Pros:

• efficiency is its greatest attribute since meeting recording and transcribing is automated
• accurate so you reduce the risk for misunderstandings
• can be integrated with other business' tools such as Slack, Google Calendar and Zoom

Cons:

• there's an expected learning curve to get familiar with the platform
• check that this tool meets your security and privacy demands
• AI is pretty accurate, but you can never guaranty a 100% reliability with transcriptions 

7. Tidio: Customer Support AI Tool

Tidio is a chatbot to communicate with customers in real-time through your website or social media. This AI-powered tool can answer FAQs to offer personalized support to customers. It's a great tool if you want to improve customer support.

Pros:

• communicating with your customers in real-time can help you close more sales 
• automate customer interactions to guide them through their purchase experience 
• pretty easy to set up 
• can be integrated with Slack, Shopify and WordPress

Cons:

• the thing about chatbots in general is that customization is limited
• might not support all languages, so won't be functional for global customers 
• consider time to train your chatbots so they know how to answer to customer questions

8. Timely: Automatic Time Tracker

Time tracking and scheduling tools can make your workflow more efficient. Timely is an AI software to track the time spent in different tasks. It's a great tool to optimize productivity and manage multiple projects at once. 

Pros:

• get a pretty accurate time tracking of specific tasks and projects 
• great for project management to keep an eye on multiple projects and tasks 
• can create specific schedules automatically based on availability and workload 
• comes with a mobile app to track schedules on the go

Cons:

• there's an expected learning curve to get familiar with the platform
• offers limited integrations with other platforms 
• can be perceived as aggressive or invasive, as it involves monitoring the employee's every movement

9. Clockwise: Time Management AI Tool for Teams

Reduce scheduling conflicts automatically with this AI-powered tool. Clockwise is a scheduling and time management tool. Keep productivity up while managing efficient meeting times considering everyone's schedules. 

Pros:

• algorithm can help optimizing the best meeting times to save time 
• prioritize everyone's schedule and improve overall business productivity
• versatile since it can integrate with Google Calendar, Slack and Microsoft Teams
• comes with a mobile app 

Cons:

• there's an expected learning curve to get familiar with the platform
• might not be the right fit for businesses with complex scheduling needs 
• most time management tools raise concerns with employee's privacy 

10. Adcreative.ai: AI Marketing Tools

This is a great tool for marketing and social media team. It uses AI to learn about the brand, target and campaign goals. With this information it can generate a design and post layout proposals. 

Pros:

• can be a time and cost saving tool since you won't necessarily have to hire a designer 
• has a huge library of layouts to choose and test 

Cons:

• as with many AI tools, there's a limit on creative control and customization
• you might need to invest in complementary tools to create a cohesive campaign 

11. Hunch: AI Marketing Tools for Content 

This tool is specifically great for marketers. It lets you unify your campaigns across channels. Hunch analyzes the data from your social media channels to decide what performs best. This way it can deliver experiences specific to your audiences.

Pros:

• services include audience segmentation and trend analysis
• get real-time insights to improve your campaigns 
• customize reports and dashboards 

Cons:

• might not be the best choice for business with small customer base, since it needs a lot of data
• being automatically generated content, it can lack the human marketing intuition 
• can be inaccessible for companies on a tight budget 

12. Smartly.io: AI Tool For Advertising Automation 

This is another powerful tool for marketers. It helps you optimize advertising campaigns across multiple social media channels. Smartly can also adjust targeting and budgeting in real time. 

Pros:

• a time saver since it optimizes tasks and processes
• offers real-time optimization focused on improving ROI 
• can be integrated to other analytic and ad tools 

Cons:

• needs a lot of data, so might not be the best choice for small businesses
• same as Hunch, this working method can lack the magic of human intuition
• pricing information isn't available, you need to request a demo first 

13. Celtra: AI Tool For Creative Automation

Last but not least, this is Celtra. It's a great tool for agencies and media publishers. This platform uses AI to automate the production of massive digital campaigns. Their client portfolio includes names such as CNN, Adidas, Spotify, and Vice. 

Pros:

• great AI tool for creation and optimization of digital campaigns
• get real-time performance analytics and optimization 
• can manage content across multiple media channels
• platform includes collaboration tools for creative teams 

Cons:

• might not be suitable for small businesses with limited reach campaigns
• there's an expected learning curve to make the best use of it
• pricing information isn't available, so it might not be accessible 

And that's it! Hope this guides you through your AI-tool discovery journey. There are plenty of other artificial intelligence tools out there. But this is a good place to get started.

There are free AI tools such as ChatGPT or Bing. But when it comes to optimizing tasks on a larger scale, it might be worth investing a little. 

The Best Business Templates (With Unlimited Use)

The smartest move for efficiency is to look for optimization tools and resources. That could be AI tools for business or it could be a subscription for unlimited creative resources.

Envato Elements is the top place to find premium templates, stock images, fonts and more.

Explore Envato Elements

Get access to all the creative resources you need for a low monthly fee subscription. Envato Elements can be a great combo with content creation AI tools for business. 

That's a Wrap! 

You might've noticed we went from accessible to not quite cheap alternatives. This is to give you a wide range of options. At the end of the day, the best AI tool is the one that best suits your business needs. 

How to Use DOM to Change Attributes and Classes of Elements

How to Use DOM to Change Attributes and Classes of Elements

A webpage consists of a variety of HTML elements which are created using different tags. Some common tags include the <html> tag which represents the root of an HTML document, the <body> tag which represents the content of the document, the p tag which represents paragraphs and so on.

Different tags that you use to create a webpage can also have different attributes attached to them. These attributes will either change the appearance or behavior of the elements or provide additional metadata. Some examples of attributes include id, class, contenteditable, minlength, maxlength, and pattern.

In this tutorial, we will learn how to manipulate different attributes of any element on a webpage.

Getting Attribute Values from Elements

We can call the getAttribute() method on our element and pass it the name of our attribute to retrieve its value. The return value of this method is a string that represents the value of the attribute.

You will get back null when the attribute whose value you are retrieving does not actually exist.

Let's try to get the attribute values for the ordered list in the following markup:

1	<h1>Most Populated Countries</h1>
2
3	<ol type="I" start="10" reversed="true">
4	<li>Mexico</li>
5	<li>Russia</li>
6	<li>Bangladesh</li>
7	<li>Nigeria</li>
8	<li>Brazil</li>
9	</ol>

Here is the JavaScript that gets the value of all three attributes:

1	let pop_countries = document.querySelector("ol");
2
3	// Output: 10
4	console.log(pop_countries.getAttribute("start"));
5
6	// Output: true
7	console.log(pop_countries.getAttribute("reversed"));
8
9	// Output: I
10	console.log(pop_countries.getAttribute("type"));

Setting Attribute Values for Elements

As I mentioned earlier, attributes are used to either change the behavior of an element or provide additional metadata. You might need to update the value of an existing attribute to something else or add a new attribute to an element.

You can use the setAttribute() method in either case. It accepts two parameters—the attribute name and the attribute value. The attribute name has to be a string and it will be converted to all lowercase. The attribute value is also a string and any non-string values will be automatically converted to a string.

Consider the following markup:

1	<ol type="I" start="10" reversed="true">
2	<li>Brazil</li>
3	<li>Nigeria</li>
4	<li>Bangladesh</li>
5	<li>Russia</li>
6	<li>Mexico</li>
7	</ol>

The following JavaScript will update the value of type, start and reversed attributes in our list:

1	let pop_countries = document.querySelector("ol");
2
3	pop_countries.setAttribute("type", "i");
4	pop_countries.setAttribute("start", "6");
5	pop_countries.setAttribute("reversed", "false");

This results in the following markup:

1	<ol type="i" start="6" reversed="false">
2	<li>Brazil</li>
3	<li>Nigeria</li>
4	<li>Bangladesh</li>
5	<li>Russia</li>
6	<li>Mexico</li>
7	</ol>

The following image shows how to order list was rendered originally and after the updates to attribute values.

As you can see, the counting order is still reversed even though we have set the value of reversed to false. The reason this happens is because reversed is a Boolean attribute and setting it to any value will result in its value being considered true.

It is recommended that you set the value of such attributes to either an empty string or attribute names if you want them to be true. The only way to prevent the reversal from happening is to remove the attribute entirely using the removeAttribute() method.

1	pop_countries.removeAttribute("reversed");

Add, Remove, Replace or Toggle Element Classes

You probably already know about the class attribute that we can use with different HTML elements to provide a space-separated list of classes. Classes play an important role in selection of elements for either applying some styling or scripting.

Adding, removing, replacing and toggling classes of an element is actually a very common task in web development. An element might need to be in active or inactive state which you can show by use of different classes.

Although we can use the getAttribute() and setAttribute() methods to do all these operations on an element's classes, it is much more convenient to just use the read-only classList property along with its add(), remove(), replace() and toggle() helper methods.

The add() Method

The classList property gives back a DOMTokenList of classes attached to the queried element. You can use the add() method to add new tokens or class names to the list. It is possible to pass multiple class names to this method and any existing token will not be added twice but simply omitted.

Here are some examples of using this method:

1	let message = document.querySelector(".message");
2
3	// Add a single class
4	message.classList.add("notification");
5
6	// Add multiple classes
7	message.classList.add("alert", "message");

The remove() Method

You can use the remove() method if you want to remove one or more classes from an element. No errors will be thrown if the class that you want to remove from an element is already absent from the element's class list.

Here are some examples of using this method:

1	let message = document.querySelector(".message");
2
3	// Remove a single class
4	message.classList.remove("notification");
5
6	// Remove multiple classes
7	message.classList.remove("alert", "hidden");

The toggle() Method

The toggle() method is useful when you want to remove a class if it is in the DOMTokenList and add a class if it is not in the DOMTokenList. This method can accept either one or two parameters. The first parameter is the name of the class that you want to toggle. The second parameter is a condition that you want to check before you toggle the class. When the second parameter returns false, the class can only be removed and not added. When the second parameter returns true, the class can only be added and not removed.

This method returns true when a class is added to the DOMTokenList and returns false when a class is removed from the DOMTokenList. You can use the return value to confirm if the class is present or absent after the operation.

1	message.classList.toggle("hidden");

The replace() Method

Some times, we want to replace an existing class with a new one and do nothing if the old class isn't already attached to the element. The replace() method works best in this case. It will return false if the replacement failed and true if the replacement was successful.

Here is some code that listens to the click event on a button and then takes all paragraphs with a particular class and replaces that class with a new one.

1	done_btn.addEventListener("click", (evt) => {
2	let planned_tasks = document.querySelectorAll(".will-do");
3
4	for(task of planned_tasks) {
5	task.classList.replace("will-do", "done");
6	}
7	});

The following CodePen shows all these four methods in action with the classes add, removed, toggled or replaced based on button clicks.

Final Thoughts

In this tutorial, we have learned about native JavaScript methods to add, update or remove attributes to different elements on your webpage. It is very common for developers to manipulate the classes associated with an element. JavaScript allows you to do it much more easily with the classList property and its helper methods.

Best Practices for Efficient DOM Manipulation in JavaScript

Best Practices for Efficient DOM Manipulation in JavaScript

The DOM (document object model) is an API for web pages, and it provides a way for JavaScript to access and manipulate the content and structure of HTML documents. There are some tips that can be utilized when manipulating the DOM to improve performance and reduce the risk of errors or bugs.

Use CSS Classes Instead of Inline Styles

When styling DOM elements, it's better and advisable to use CSS classes instead of inline styles. This is because CSS classes can be easily modified and reused, while inline styles can be harder to manage and maintain.

For example, instead of this:

1	document.getElementById('button').style.backgroundColor = 'red';

You can style the element this way:

1	.button-style {
2	background-color: red;
3	}

And then apply the style to the element like this:

1	let cardButton = document.getElementById('button');
2	cardButton.classList.add('button-style');

This is a better way of styling DOM elements.

Cache Selectors

Selector caching is another method for enhancing the efficiency of your DOM manipulation code. You can store the result of the selector in a variable and reuse it later rather than constantly querying the DOM for the same element. This can speed up your code and help reduce the number of DOM queries.

For example, instead of doing this:

1	document.querySelector('#button').addEventListener('click', function() {
2	// do something
3	});
4	document.querySelector('#button').className = "enabled";

Do this instead:

1	const myButton = document.querySelector('#button');
2	myButton.addEventListener('click', function() {
3	// do something
4	});
5	myButton.className = "enabled";

This is called caching a selector.

Use Event Delegation

Event delegation is a technique that involves attaching an event listener to a parent element and then handling events that occur on its child elements. If you have a lot of child elements, this may be more effective than individually attaching event listeners to each one. Delegating events can also help your code become cleaner and easier to maintain.

Let's say you have some buttons inside a div container that you want to add event listeners to. Instead of adding the event listener to the individual buttons, you can attach it to the parent element, the div element.

Consider this example:

Here, instead of attaching a click event on each button, we create a single click event for the parent container. Inside that event handler we use the event.target property to get the button that was actually clicked.

It doesn't make a different if there are only a few elements that need event handlers, but if we are attaching event handlers to a large number of elements—for example in a table with thousands of rows—this technique could save a lot of time.

Use Selectors Wisely

A common way of accessing the DOM elements on a web page is by using selectors. Selectors such as getElementByClassName, getElementById, querySelector, querySelectorAll, and so on, are used to select elements in order to access and manipulate them. For example, in choosing which to use, the getElementById or the querySelector method to select elements from the web page. It is important to know how each method selects elements and when they can be used. 

The querySelector method is used to select an element based on a CSS selector. This means that you can grab an ID, a class, or any other selector using this method. querySelector grabs the first element that meets the criteria.

1	const textHead = document.querySelector("#title")
2
3	const textHead = document.querySelector("#title h1")

In the first example, the # is used to specify that you're looking for an ID with the name title. In the second example, you're grabbing the h1 element that follows the ID with the name title

The getElementById is more straightforward. It is only used to retrieve or select an element by its ID.

1	const content = document.getElementById("heading")

Here you don't have to specify that you're looking for an ID with the # symbol as it's already in the function name.

If you need to pick elements using more complex rules that can be represented using a CSS selector, you should opt for the querySelector method. However, use getElementById if you want to select an element based on its ID.

Avoid Using the innerHTML Method to Manipulate HTML Elements

The innerHTML, though an effective way of manipulating the DOM HTML elements can be unsafe and vulnerable to cross-site scripting (XSS) attacks. An XSS attack using innerHTML works by injecting malicious code into your website, which it then uses to carry out an attack. innerHTML can also be a slower method of dynamically updating HTML content because it requires the browser to parse and render the element's whole HTML content from raw text. 

There are however some alternatives to using this method: the createElement and textContent methods.

The createElement method can be used to create new HTML elements and add them to the DOM using the appendChild() property.

1	const newText = document.createElement('p');
2
3	const parentElement = document.getElementById('heading');
4	parentElement.appendChild(newText);

The textContent property can be used to set or get an element's text content.

1	const elementOne = document.getElementById('textOne');
2	elementOne.textContent = 'New text added!';

Changing the innerHTML property of an element can be much easier to code than creating multiple nodes using createElement and appendChild. Using innerHTML however, can be less secure and more prone to attacks.

Avoid Nesting Elements in Selectors

In some circumstances, nesting components within selectors can be a bad idea when manipulating the DOM. This is because it makes it harder to reuse the selector in other parts of your code since you will need to override the specific selector. It can also make it harder to maintain your code and implement new features because if your HTML structure changes, the selector may no longer match the element you intend it to.

For example, instead of nesting elements this way:

1	document.querySelector('#parent .child');

Do this:

1	const parent = document.querySelector('#parent');
2	const child = parent.querySelector('.child');

You can reuse the parent variable in other parts of your code, which makes it more flexible and simpler to maintain, and there is less chance that it will break if the HTML structure changes.

Here's another example of bad and good practice for nesting elements in selectors:

1	// BAD PRACTICE
2	let menuHead = document.querySelector('header > nav > ul.menu');
3
4	// GOOD PRACTICE
5	let menuHead = document.querySelector('.menu');

Of course, there may be circumstances in which it is required or appropriate to nest elements in selectors.

Limit the Number of DOM Manipulations

The DOM can be slow to manipulate, especially if you're modifying the page frequently. Try to reduce the number of DOM operations you perform to optimize performance. For instance, if you need to alter both the text of a paragraph and the background color of a button, it is better to make both changes at the same time rather than separately. 

Conclusion

Effective DOM manipulation is essential for creating web apps that are fast and offer a seamless user experience. Developers can speed up their code and lower the possibility of performance problems by sticking to best practices including reducing the number of DOM changes, and utilizing event delegation. It is also crucial to test and evaluate code in order to find problems and fix them as necessary.