Optional Sections for Your Marketing Emails
1. Use Opt-In Forms
One of your biggest assets as an eCommerce store is your email list. Email lists provide a direct connection to your potential and existing customers. By adding opt-in forms to your website, you will be able to collect emails and market with a WooCommerce Mailchimp subscribe list. One effective way to collect emails from this opt-in form is to offer a free download in return for the user's email address.
2. Tag Your Email Subscribers
As mentioned, no matter what type of WooCommerce website you are running, you will want to have opt-in forms to collect emails. The user emails collected should then be tagged in your email service provider so you can engage them in a targeted marketing plan in the future.
For example, if you are running an online clothing store and offer a free coupon for a discount on a pair of jeans, then you should tag the users that sign up on this opt-in form as "Interested In Jeans." Then you can send specific emails on a new release of jeans or other discounts on jeans and the marketing campaign will be much more successful as the user had already shown interest in the jeans that were on your website.
3. Customize Your Email Templates
As a business, you will want to take advantage of every opportunity to promote your brand. Every piece of content the customer or potential customer sees should reflect your brand identity. This includes the transactional WooCommerce emails that are sent out. When customizing the transactional emails, you will want to ensure that the company's logo is present as well as the brand's colors and fonts.
In another tutorial, I show step by step how to create branded WooCommerce emails.
While this may seem like only a minor change to the email templates, it will have a huge impact on the customer's perception of your brand. replace me
4. Remind Your Customers and Potential Customers
Sending out an email inviting your customers and potential customers to purchase your products on a random schedule is not going to cut it here. You need to make sure you are taking advantage of every opportunity to market to your customers by sending out dedicated emails based on their actions. Here are a few scenarios when you would want to send out a custom email to encourage your customers to make a purchase:
- when they abandon their cart
- when they sign up on one of your opt-in forms
- when a potential customer has not made a purchase in a specific number of weeks
Sending out these WooCommerce subscription reminder emails and similar messages can help engage with leads you don't want to lose.
5 Common Questions Everyone Has About Email Marketing
The Mailchimp and WooCommerce plugins can help drive conversions, but learning more about email marketing can push those numbers sky-high. That's why we've answered five questions about email marketing (with tutorials) to get you on your way.
1. How Can I Get People To Subscribe To My Newsletter?
The easiest way to get visitors to subscribe is to ask! Leave contact forms on your website that allow interested leads to sign up and subscribe to your WordPress newsletter.
The plugin described in this tutorial can make an attractive signup pop-up for your website.
2. Do I Need to Know How to Code to Make an Email?
Having a background in coding is helpful, but it's not a requirement. Many popular email templates have drag and drop elements that make design easy.
You still need to have an idea of what look you would like. This guide can help you decide which email template will work for you.
3. Why Are My Emails Not Converting?
Low conversions can be caused by several reasons. But a lot of the time the cause is generic email content. Try to make emails that are personalized and suit each subscriber.
Email MarketingHow to Boost Email Conversions With Personalization and Dynamic Content
Email MarketingHow to Improve Your Email Open Rates (10 Simple Ways)
4. What Content Will My Audience Like?
This answer depends on your business. Your email content should be aligned with your product or service. Once you land on the type of content, you need to learn how to write your emails well.
5. What Are The Different Types of Email?
There are four basic types of email: basic communications, promotions, newsletters, and relationship-builders. In order to find what type is best for you, you should learn how to use each one.
Take Advantage of the Email and Mailchimp Plugins Available on CodeCanyon Now!
When it comes to marketing on your WooCommerce website, email marketing is one of your biggest money-makers. If you do not have a way to connect your WooCommerce store and your email service provider, you will not be able to make the most out of your marketing efforts. CodeCanyon offers the most powerful email and Mailchimp WooCommerce plugins available that will help your business succeed.
WooCommerceChoosing a WooCommerce Plugin for WordPress eCommerce Success
WooCommerce33 Best Shipping & Pricing WooCommerce Plugins
WooCommerce12 Best WooCommerce Plugins for Your Online Store
Whether you need to remind customers to purchase your product, capture emails through forms, or customize email templates, head to CodeCanyon to find the right plugin for your business.
The Best WordPress Plugins on CodeCanyon
CodeCanyon not only offers these email plugins, but they also offer many other high-quality WordPress plugins that can help improve your WooCommerce website. Take look through this massive collection and you will find all types of plugins, including gallery, advertising, calendar, and other marketing plugins.
Find the right WordPress plugin to help your website succeed and generate more sales!
This post has been updated with contributions from Franc Lucas. Franc is a writer for Envato Tuts+ who enjoys exploring the world of SaaS.
No comments:
Post a Comment